Summer Style – Shake Up Your Wardrobe with a Beach Towel Dress

Summer Style – Shake Up Your Wardrobe with a Beach Towel Dress


Have you been searching for a way to shake up your summer wardrobe? Look no further than the beach towel dress – a fun and refreshing new garment made from the everyday beach essential! The towelling tunic dress is a style perfect for a relaxing day at the beach, pool or lounging around at home. Not only does it look great, but you'll stay cool and comfortable when sunbathing and swimming too. Read on to find out more about how to rock this unique summer essential.

What is a Beach Towel Dress?

Ah summertime, with its warm, sunny days and balmy nights, not to mention the all important requirement of packing the perfect outfit to hit the beach in! A beach towel dress certainly ticks all the boxes!

So exactly what is a beach towel dress? Well, it’s a sometimes quirky, maybe a little outrageous - but always colourful and fun - towelling beach tunic. Popular in Asia and the US, it’s gaining traction in the UK and becoming the must-have for any warm weather wardrobe.

Available in a range of sizes, colours, patterns and fun designs, a beach towel dress is a super cute and comfy way to accessorise a beach or poolside look. It’s light to carry and quickly absorbs any water so you don’t end up dripping wet. Not just a dress, you can also find beach towel shorts and trousers, with some brands offering matching accessories to complete your look.

Any beach towel dress can be dressed up or down to create the right look for you. Whether you’re taking a trip to your local beach or holidaying abroad, a beach towel dress is the perfect way to make a statement while staying cool and comfortable - what’s not to love?


How to Select the Perfect Beach Towel Dress

Summer is here and it’s the perfect time to freshen up your beach and holiday wardrobe with something new. If you’re looking for an eye-catching look with a hint of trendiness, a beach towel dress could be the perfect choice. Whether you’re in the city or beach side, a towelling beach tunic is a great way to make a stylish statement this summer. Here’s how to pick the ideal beach towel dress for you.

1. Pick the Right Material: The key to a successful beach towel dress is in the material you choose. You want to source the most lightweight and breathable fabric that won’t stick to your skin or weigh you down in the heat. Look for natural breathable fabrics such as cotton, linen and silk. If you want extra absorbency or a casual vibe, look for towelling.

2. Explore Your Options: With so many beach towel dress designs available, you can let your own style shine through. If you’re looking for a classic and timeless look, try a maxi style with ruffles and straps. If you’re after something more contemporary and easy to throw on, a kaftan beach towel dress could be the perfect option.

3. Accessories Galore: Don’t forget to add some accessories to your beach towel dress to create the perfect beach-ready ensemble. Stylish sandals and summer slides will look perfect paired with a beach towel dress. Slip on a necklace or some bracelets and, when the sun goes down, opt for a lightweight denim jacket to keep you warm.

Now that you know the basics of choosing the perfect beach towel dress, you’re all set to style up your summer look. Get ready to turn heads and make waves with your stylish and sophisticated beach towelling tunic. Have fun styling and enjoy the summer season!

Benefits of Wearing a Beach Towel Dress

Looking to stand out from the crowd this summer? The beach towel dress may be exactly what you need for a fun and stylish look. This eye-catching garment is gaining in popularity and you can find it in a range of attractive colours and prints. Worn as a classic sundress or a fashionable towelling beach tunic, this summer style is the perfect choice for any beach or poolside outing.

Comfort: Whether you’re just lounging by the pool or enjoying an evening stroll on the beach, the light and airy fabric of the beach towel dress offers superior comfort. The fabric is not only soft and light, but also wonderfully absorbent which makes it ideal for days spent in the sun and laying out in the sand.

Versatile: Easily dressed up or down, the beach towel dress can be styled to fit any occasion. The loose-fit design is versatile enough to be layered with a cardigan and heels for a night out on the town, or with a kimono wrap and sandals for a more laid-back look.

Trendy: The vintage-inspired shapes and lively colours and patterns of the beach towel dress instantly take any outfit from drab to fab. You can pair the tunic with simple summer accessories for a fun vibe that’s sure to turn heads.

So this summer, why not put a twist on your wardrobe with a beach towel dress? It’s lightweight, comfortable, and undeniably fashionable. No matter what look you’re going for, this versatile and on-trend sundress is sure to become a staple in your summer wardrobe.

Why Towelling is the Fabric for Summer

Make a statement with a beach towel dress or tunic and be prepared to get noticed wherever you go. For beachside glamour, our towelling beach tunic is designed with a wraparound waist and adjustable drawstring for a snug, cool and flattering fit.

Towelling is the perfect fabric for summer, it is lightweight and extremely versatile! It breathes well and is also super absorbent, ideal for days spent at the beach or pool. The bright and vibrant colours, along with the playful patterns, make towelling garments a great way to shake up your wardrobe this summer.

Towelling tunics and beach robes are also incredibly practical and versatile. Wear them to the beach and transition to a night-time look with the addition of a statement necklace, bold makeup, and your favourite sandals. If you want to keep cool and stylish on hot summer days, a beach towel dress is a must-have accessory.

Towelling beach accessories and garments are both in style and also practical for summer, so there's no better time to incorporate this fabric into your wardrobe! Whether you're looking for an elegant cover up to wear from beach to bar or a light and breezy dress for your time in the sun, our selection of towelling beach tunics and beach towel dresses is sure to have you spoilt for choice. So don't miss out – get your hands (or your wardrobe) on one of these stylish towelling garments and bring the beach to your style this summer!


In conclusion, a beach towel dress – or a towelling beach tunic, if you will – is a great way to liven up your summer wardrobe this year. The variety of styles and designs available means there’s something out there to suit every taste, and the convenience and comfort of a beach towel dress can’t be beaten on hot summer days spent on the beach or in the garden. What’s more, it’s easy to care for and quick to dry, making it an ideal wardrobe staple. So why not shake up your look this year and try a beach towel dress?