Effortless Elegance: Styling Tips for Wearing Towelling Beach Dresses

Effortless Elegance: Styling Tips for Wearing Towelling Beach Dresses

When it comes to beach fashion, comfort and style often go hand in hand. One versatile and chic option for beachwear is the towelling beach dress. These dresses not only offer the practicality of a towel but also exude a relaxed and effortlessly elegant vibe. Whether you're heading to the beach, poolside, or even a beachfront restaurant, a towelling beach dress can be your go-to fashion piece.

In this blog, we will explore some styling tips to help you rock that effortlessly chic look with towelling beach dresses.

Choose the Perfect Fit

Finding the right fit is key to achieving a stylish look with a towelling beach dress. Opt for a dress that flatters your body shape while allowing for easy movement. A well-fitted dress will accentuate your curves while providing the freedom to walk, lounge, and enjoy your time at the beach. Keep in mind that towelling fabric tends to stretch when wet, so choose a size that fits you well even after it gets wet.

Play with Colors and Patterns

Towelling beach dresses are available in a wide range of colors and patterns, giving you the opportunity to express your personal style. Opt for vibrant and bold hues like our apple and white Imm tunic to embrace the beachy vibes. Alternatively, choose classic nautical stripes for a fun and playful look. Remember to consider your skin tone and find colors that complement it well.

Accessorise Wisely

To elevate your towelling beach dress ensemble, don't forget to add some carefully chosen accessories. A wide-brimmed straw hat not only protects you from the sun but also adds a touch of sophistication. Layering a few delicate necklaces or adding a statement beachy pendant can instantly enhance your beachwear look. Sunglasses, flip-flops, and a woven beach bag are other must-have accessories that complete the stylish beach ensemble.

You can also buy floral swimwear to compliment your cover up. A beautiful Mary Bikini would be perfect. The leg is neither too high nor too low and the back is elegantly shaped with the versatility of adjustable straps from straight to cross over, whichever you prefer making it a versatile bikini to keep you comfortable on days out!

Versatility with Cover-ups

One of the advantages of towelling beach dresses is their versatility. They can double up as cover-ups for your swimsuit when you want to grab a quick bite or explore a beachside café. Consider pairing your dress with a lightweight cardigan or kimono-style cover-up for a bohemian twist. This way, you can effortlessly transition from beach to street without compromising on style

Embrace Effortless Silhouettes

The beauty of towelling beach dresses lies in their relaxed and flowy silhouettes that allow for easy movement and breathability. These loose-fitting styles not only keep you comfortable in the summer heat but also create an effortlessly elegant look. Cinch your dress at the waist with a woven belt to add definition and create a more tailored look if desired.

Go Minimal with Makeup and Hair

To complement your laid-back beach look, keep your makeup and hair natural and minimal. Opt for a lightweight foundation or a tinted moisturiser with SPF to even out your skin tone. Add a touch of waterproof mascara, a swipe of lip balm, and a light bronzer for a sun-kissed glow. As for your hair, embrace the natural beach waves or go for a simple low ponytail or a loose bun to keep it off your face and maintain a relaxed vibe.


Towelling beach dresses offer the perfect blend of comfort and style for your beach adventures. By following these styling tips, you can effortlessly exude elegance while enjoying your time by the water. Remember to choose the right fit, play with colors and patterns, accessorise wisely, embrace effortless silhouettes, and keep your makeup and hair minimal